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First ‘Digital Athlete’ graduates set for a career in sports tech

Digital Athlete graduates

An exciting new career beckons for 20 women who yesterday graduated from Ireland’s first ‘Digital Athlete’ programme to help people build careers in the country’s growing number of sports technology companies.

Through a collaboration between Technology Ireland Digital Skillnet and SportsTech Ireland, the new career pathway into the industry was created last year with the first wave of recruitment for ‘Digital Athlete’ aimed at women who enjoy sport and have a digital mindset.

On completion of the programme, participants achieved a recognised data analytics accreditation and a mentored work placement in a sports tech company in Ireland. They received their certification during an event at the One Zero Conference at the Aviva Stadium.


With companies such as Stats Perform, Orreco, Kitman Labs, DraftKings, Fitbit, Strava all based here, Ireland is now recognised as a global centre of excellence for SportsTech.


The growth of the sector is notable, bringing many new career opportunities to Ireland. Sports tech companies work across IoT, sports performance, data analytics, broadcast, wearable tech, fan engagement, e-sports and sports ecommerce.


Commenting on yesterday’s Digital Athlete graduation, Maire Hunt, Technology Ireland Digital Skillnet Network Director, said: We are delighted to celebrate the success of our first Digital Athlete programme with a graduation at the One Zero conference at the Aviva Stadium, Dublin. The Digital Athlete Programme was created for people with a passion for sports coupled with a digital mindset. The first programme was specifically for women to provide access to the many job opportunities in this sector. This programme is unique in its ability to interact with SportsTech company leaders and give participants the opportunity to see what it’s like actually working in a SportsTech company.” 


Grainne Barry, SVP Operations, Stats Perform and co-founder of SportsTech Ireland said: SportsTech Ireland is delighted to see the Digital Athlete concept take flight as we award its first graduating class. This project, the first of its kind in Ireland from Technology Ireland Digital Skillnet and SportsTech Ireland, has brought together 20 amazing women and we wish them all the very best in their future careers.”

Punam Mund, a newly graduated Digital Athlete said: The program is excellent. The trainers were really well versed with Data Analytics/Data Science skills and the coaches were very knowledgeable as well. They guided us on the correct path as we learned about all things Data Science. It was lovely learning from the trainers and my classmates too.”

Supply and availability of sufficiently qualified employees is key to continued development in the sports tech sector. Currently this is the biggest constraint facing both the FDI and SME SportsTech network within Ireland. 


In 2023, the new partnership of the Technology Ireland Digital Skillnet and SportsTech Ireland will bring a new suite of domain-specific programmes to enable the sector to build a supply of suitably qualified and engaged candidates to meet this industry challenge.